It's no secret that companies spend millions of dollars annually an in effort to persuade a younger crowd to buy into their brands. I can't recall how many times that redhead from Wendy's slid into my TV screen to push her chicken sandwich du jour. That said, thanks to Twitter, companies are having an easier time reaching their audience with a much more effective marketing plan. Because what's cooler than Taco Bell claiming they're on fleek?
That trend has given way to brands tweeting lyrics from the likes of Drake, Elton John, and Jason Derulo. Oh yeah, and a whole lot of references to Jay Z's infamous hook on "99 Problems." Call them corny, but you certainly can't call them out of touch.