Last month, OVO's co-founder Oliver El-Khatib was one of the keynote speakers at the NXNE conference in Toronto. During the conversation with Gavin Sheppard, Oliver detailed the foundation of OVO and how Drake's consistency helped the crew turn OVO into a global brand. He spoke about staying grounded alongside Drake, and how that contrasts with the celeb lifestyle.
The panel discussion is 55 minute long, and gives a stunning look at the thought process of the man behind the scenes at OVO. The audio below is courtesy of KTT, though we recommend using headphones because of the low volume.