Big K.R.I.T. has released "Pay Attention," his Jim Jonsin-produced single that is an attempt to extend his fan base beyond his core. Grabbing Rico Love for the chorus, he speaks to the ladies on this one. Despite Jonsin's pop leanings, the song still knocks like we've come to expect from K.R.I.T. "Pay Attention" will appear on his sophomore album, Cadillactica.