To celebrate the release of her album, Ultraviolence, Lana Del Rey gives fans her new video for "Shades of Cool." The video is driven by some stunning effects, as it maintains the retro feel of the entire album throughout.

If you haven't yet, we would seriously recommend listening to her new album here. Watch the video above, and purchase Ultraviolence on iTunes now.

RELATED: Watch Lana Del Rey's Video for "West Coast"
RELATED: Lana Del Rey's Western, Retro, Death-Defying "Ultraviolence"
RELATED: Stream Lana Del Rey's "Ultraviolence" Album Right Now