adidas has released a new commercial for "The Dream: all in or nothing" campaign, and the song featured in it is a new song from Kanye West. The title is unclear—although we have high hopes it's called "God Level" by the number of times it's said—the percussion and heavy hitting production sounds similar to some of the songs found on his last album, Yeezus. Towards the end of the song, Kanye says, "You see sharks in the water and they try to do nothing but put cocks in your daughter," a line as jarring as the production itself. It's reportedly produced by 88-Keys, Kanye, Hudson Mohawke, Mike Dean and Noah Goldstein.
The video features notable soccer stars such as Lionel Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie, and David Villa. The players show off their skills (and shoes), set to the new Kanye song. "The Dream: all in or nothing" campaign leads into the 2014 World Cup in Brazil later this summer.
This marks Kanye's first official collaboration with adidas since announcing his decision to sign with the sneaker brand last fall. His first adidas collection is expected to drop in September. And of course, Kanye will be getting married to Kim Kardashian later today.
You can stream the full song right here.
UPDATE: Another adidas commercial promoting the World Cup was released today. Like the other, it features Ye's new song, "God Level." Ye also tweeted out the commercial, which can be seen below.
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