When Jay Z signed on to endorse Bacardi's own line of cognac, D’usse, it was only a matter of time before the Brooklyn rapper grabbed one of his close friends to join in on the business venture. That friend, Memphis Bleek, recently told VladTV about his role with D'usse. "I called Jay one day and I was just like, 'Yo, I've been doing music since I was 16 years old. I want to do something different.'" Their meeting soon turned into a business opportunity for Bleek, who's been doing his part to expand the brand. "Ever since then I've been pushing cases like dope," he says. "He gave me a piece and now I'm running with it."
Watch the full clip above, where Memphis Bleek also talks about the differences between D'usse and Ace of Spades, Jay Z's choice of champagne.
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