Beyoncé kicks off this Thursday morning with a brand new video for her song, "Pretty Hurts." This visual features Bey as a Miss World candidate as she sings her heart out to impress the judges. The theme of it coincides with the song, and that being true to self is the most important thing. 

The video was premiered by TIME Magazine, as it coincides with Queen Bey being featured on the cover of the "100 Most Influential People of the Year" issue, which was also released this morning.

Watch the video above.

[via TIME]

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