Do record sales still matter? Of course they do, some argue. Others make sure to mention that with most artists making the bulk of their dough from shows and merchandise, record sales are the least of a musicians's worries. There's a reason most are now signed to much-maligned "360 deals." That said, when an album does flop, it's not unusual to hear the artist throwing up excuses as to why their project went double aluminum whether it's their fault or not. 

So, stop us if you've heard these before. Here are 10 Excuses Rappers Make When Their Album Flops. Don't be fooled next time you hear your favorite rapper cop a plea for their low album sales.

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