Queens native Heems (formerly of Das Racist) and London-based rapper Riz MC have combined their efforts to form Swet Shop Boys, a project that bridges the gap between India and Pakistan. That alone is pretty monumental, but now we get to hear what this culture clash sounds like on their first record "Benny Lava."
The song is a play off of Buffalax' mondogreen-inspired video "Benny Lava," which parodies Prabhu Deva's "Kalluri Vaanil." It just so happens that the beat created by Ryan Hemsworth is also titled "Benny Lava," on some music inception tip. In the music video, Heems and Riz MC rap about their individual exploits and newfound chemistry while visiting two neighborhoods that are predominately Indian and Pakistani in the New York area. Swet Shop Boys are a force to be reckoned with, and UOENO.
The music video for "Benny Lava" is directed by Prashant Bhargava and Tanuj Chopra. Swet Shop Boys plan to release a three-song EP later this year, so stay tuned.
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