The three sisters and a mister of HAIM set out in 2012 to get a record deal and although it didn't happen immediately after SXSW, it still happened. The band performed in Austin during a year when most critics didn't proclaim anyone a breakout act—that is, until they saw HAIM perform.
"I went outside to get some fresh air on the patio out back at Side Bar, and saw New York Times executive editor Jill Abramson," said David Hudnall, who wrote a review for The Pitch. "I planned to go bug her and figure out what she was doing at such a random event, but when we rolled back inside, the next band, HAIM, was already playing, and I completely forgot the most powerful newspaper person in the world was at the show because of how insanely good HAIM was."
In the months following their performance at SXSW, the band signed to Polydor Records and spent the rest of the year touring with Florence and The Machine and Mumford & Sons. Within a year, they dropped their debut album, Days Are Gone and signed to Jay Z's Roc Nation.
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