Lil Wayne's "A Milli" was one of the biggest tracks of 2008, a year where Billionaire Boys Club and Icecream mentions in rap were noticably lower. But in his freestyle over "A Milli" Jay Z kept repping for the brand, claiming he wore it not just because Pharrell was his boy, but because he's paid like that

"When I wear "Billionaire Boys Club" is more than gear/I don't wear it 'cause Pharrell/I wear it 'cause I'm fo' real." —Jay Z on "A Billi Freestyle"