While word of SFX shares falling has some questioning how strong the EDM scene really is, that hasn't stopped Sillerman's company from gobbling up more assets into their world. SFX recently bought three upstarts (Arc90, Fame House, and Tunezy), and later we heard that they purchased Totem OneLove, but today's announcement is wild: Made Event (the company behind Electric Zoo) has announced that they were acquired by SFX Entertainment. In a press release that went out this morning, Made Event had the following to say:
"For over a decade we have been focused on presenting the music we love in exciting environments, with state-of-the-art production, and attention to detail. We are proud of what we do, and thankful to you, the fans that enjoy our events and electronic dance music as much as we do.
Although Electric Zoo will continue to be developed by the same team that has been on board since it's inception, being part of something larger provides us with many new opportunities, like exciting technology that will improve the festival experience both online and at our events, creative collaboration with other SFX companies, and bringing Electric Zoo to new locations around the globe."
Are we in a situation where EZOO will be a worldwide festival, similar to the Ultra Music Festival and the Electric Daisy Carnival? Is that going to ring off, considering the storm that brewed post-Electric Zoo 2013. We'll keep you posted, as this should make the 2014 EDM festival season very interesting.