Date: October 7

Birdman surprised more than a few people earlier this year when he announced that Paris Hilton would be joining the YMCMB family. With Limp Bizkit becoming part of the Cash Money roster last year, and Lil Wayne aiming for what seems like the lowest common denominator in many of the verses he's offered up in recent months, the company game plan has felt at times like its making up for Wayne's lost Mountain Dew sponsorship by churning out its own brand of junk food.

Then again, maybe that's the plan. Maybe it's a brilliant plan.

For anyone who thinks of Paris Hilton as shallow, plastic and talentless (i.e. "most people"), the professional rich person/singer's first release on her new label, "Good Time," and its accompanying video will do nothing to change their minds. The video unapologetically uses Paris as a sex object, posing her in and alongside multiple pools and having her dance in a stilted way that's clearly trying to be sensual. Her voice sounds robotic, and her eyes look dead. The lyrics are the kind of monumentally stupid thing that gets brought up in tired arguments about why pop sucks ("I came here just to party/Don't you hate on me, yeah/Got my sexy girls with me/Oh I love it").

But if you're still worrying about whether or not Paris is fake, you're barking up the wrong tree, and you don't deserve the fun that the fantastically shameless mess of "Good Time" can provide. Look, this kind of pulsating house music works best with listless vocals like Paris's on it. She's finally found her genre! This song clicks because it is so blatantly lazy and half-felt. Its video is alluring because it feels so fake and shallow. Few objects of art succeed so well in capturing the sultry blend of fun, sex and utter pointlessness of partying. There is no better stand-in for all of these ideas than Paris Hilton. Except for Paris Hilton singing over a song that could potentially kill in the club.

As for the Cash Money connection? Well, obviously the bald-faced materialism at work here could rake in tons of money. Almost by, like, just speaking it into existance. This song is capitalism incarnate, which happens to be the specialty of a label literally named after money. Lil Wayne gets it: There's nothing better for Lil Wayne to sing on a Paris Hilton song than "Mo' money mo' problems/Mo' money would solve them..." Except, of course, his preceding line: "I'm all in, I'm all in."

With Paris, you have to commit to the idea. But if you do, the payoff is there. — Kyle Kramer 

RELATED: Video: Paris Hilton f/ Lil Wayne "Good Time"