Kendrick Lamar has been on a tear of the rap game over the past calendar year, with a platinum album under his belt and a successful tour to match. Kendrick sits down with R&R Productions London during the tail end of his European tour as he speaks on how he switches his show based on crowd reaction, and how he prepares for his show.

Kendrick also mentions how dedicated he is to his fans and how they guided him to sign his major label deal with Interscope. The video also boasts some very dope footage of his show where he calls out fans and shows how Kendrick connects with the people.


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