Fail Occurred: 2/13/2013

Rick Ross knows better than any other rapper that freedom of speech is a crucial piece of hip-hop, but creativity crossed over the tasteless line when he referenced the act of rape on Rocko’s laidback jam "U.O.E.N.O." Over a hazy backdrop, Rozay raps, “Put Molly all in her champagne, she ain’t even know it/I took her home and I enjoyed that, she ain't even know it.”

The lyrics caught fire from advocate groups condemning the rapper, who then put pressure on Reebok, Ross’ most staunch brand supporter, to drop their endorsement deal. Reebok followed suit, ending their relationship with the Bawse. A few days later Rozay apologized for his lyrics, but the damage was done. Back to wearing Nikes we guess.