Ben Breedlove became famous after he shot a pair of YouTube videos that went viral. In the videos, Breedlove silently held up cards explaining that he lived with a heart condition called hypertrophic cardiomyopathy. Breedlove said he had "cheated death" three times and during the third time, after his heart actually stopped, he had a vision of being in a white room wearing a white suit with his favorite rapper, Kid Cudi.

Sadly, Breedlove died from a heart attack on Christmas Day 2011. Cudi heard about the videos and vented on his blog saying, "I am so sad about Ben Breedlove. I watched the video he left for the world to see, and him seeing me in detail, in his vision really warmed my heart. I broke down... because I hate how life is so unfair. This has really touched my heart in a way I can't describe. This is why I do what I do." In December 2012, Cudi dedicated Indicud to Breedlove.