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Joey Bada$$ has been named the new Creative Director for Ecko Clothing. In an interview with Fuse TV, Joey initially mentions that the announcement is coming "really soon," until he realizes that he said it on camera. He said the opportunity came thanks to his manager, Jonny Shipes, who has his own situation with the clothing brand.
Later on in the video, Joey talks about plans of launching a Pro Era and Smoker's Club line of apparel, and mentions that he has spoken to founder Marc Ecko on the phone.