Casey Veggies: “[I signed to Sony] a few months ago, around June. That was after the Roc Nation deal, and after my Customized Greatly, Vol. 3 project. We were put onto [Sony exec] Sylvia Rhone after we put out Customized Greatly in April 2012. Sylvia heard the project and she was hitting us up. I got a text message saying, ‘I want to talk to you. Let’s meet.’

“There were other labels interested at that time, but I feel like she believed in the music more than anything. She was talking more than others and she was trying to get down to business. It was a beautiful situation. I felt like it was a good move for me to partner up with Sylvia Rhone, Vested in Culture, and Sony Entertainment.”