UK-based producer Ministry of Sound signee Duke Dumont just released the video for his French House-dipped stepper, "Need U (100%)." The quirky Ian Robertson-directed video features a meek protagonist (who is not, in case you were wondering, Dumont himself) walking around London with a boombox uncomfortably lodged in his stomach. Passers-by (i.e. a bunch of really hot girls and extremely normal-looking dudes) enjoy the music at his expense.
If you enjoy the video, head over to preview his "Need U (100%)" EP on iTunes.
