Date: Summer 2010

Kanye’s love affair with the fashion world has been well documented. The Rosewood Movement was conceived by his love for Dior suits and renewed emphasis on etiquette following his notorious VMA incident with Taylor Swift that cappeda tough personal year. The whole team wore classic suits nearly everywhere they went, a practice of sartorial solidarity that's still visible in G.O.O.D.’s monochromatic attire. Proving it was deeping than clothes, ‘Ye went on a redemption circuit of shows, appearances and interviews during which he preached positivity—all while staying true to his uniform.