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As Freddie Gibbs approaches September 25, the final release date for Baby Face Killa, he has some announcements to make. The first is that he has partnered with Empire Distribution to launch his ESGN label. Speaking on the name of the label he said, "ESGN is me. If you're in it, you know what it's all about. You might know ESGN from my blog on RapRadar, but it's basically the full embodiment of what I represent: music, film, fashion and more."

His other announcement is that the first release on the label will be an untagged version of his DJ Drama-hosted tape with additional bonus songs available on iTunes the same day he releases the free version.