London's K Koke was signed by Jay-Z's Roc Nation last year and today's he showing his appreciation for that deal with his "Roc For Life" visuals. It portrays the rise of the U.K. rapper, who here is joined by Wale. There's also an appearance by Koke's labelmate Rita Ora. You can watch the video above. No word yet on when his album is due out.

[via SoulCulture]