Years Active: 2000-present
Best Known Song: "Otherside"
Though he's been written up by The Source, put on the cover by XXL, Macklemore is the kind of rapper most rap magazines don't write about. For one thing he's from Seattle, but moreso: he's socially conscious. His song about Air Jordans ("Wings") focuses on how America's endless suckle at the teat of commercialism leads to murder. They didn't used to call him Professor Macklemore for nothing.