Pharrell has been pushing his new "i am OTHER" music label campaign for quite some time now. Formerly known as Star Trak Entertainment, P has enlisted a new crop of artists (Buddy, Leah Labelle, Maxine Ashley, Alyssa Bernal) to assemble a whole crew of creative types set to take over. In the promotional clip for the official launch of his label, he sticks to the interpretation of a cultural movement of “thinkers, innovators, and outcasts.” Check it out above and read a couple of tweets about i am OTHER’s mission statement below.