After the success of internationl hits like Avicii's "Levels" and the continued rise of electronic music into the mainstream spotlight, Universal Music Group is positioning themselves to get more involved in the growing genre. They are starting a record label called PM:AM Recordings specifically for electronic dance music.

A statement explains: "PM:AM Recordings is formed of a unique set-up combining the A&R talents of Universal bosses from around the world. Each record signed to the label will have been screened through some of the most acutely tuned ears in the business, and in turn each release will receive worldwide synchronicity."

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[via MusicWeek]

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