Label: V2

By 2003, the effects of grunge had all but died off, and most rock music in the mainstream arena was watered down with gimmicks and trends and stuck with the "alternative" label. Elephant marked The White Stripes' major label debut, and it was anything but gimmicky or trendy. The noisy duo went in with dark, relentless, unfiltered rock n' roll and bombastic anthems like "Seven Nation Army," proving that epic could still be cool.