#43. Jay-Z (XXL, 1997)


Issue: #1 (1997)
Art Direction: Donald E. Morris
Photography: N/A

For XXL's premier issue they featured Jay-Z doing his regular Jigga slick routine, with inside sunglasses and a fat cigar hanging from his lips. It was a particularly appropriate collaboration, predicting a decade where XXL would eventually topple The Source's reign as the dominant hip-hop publication and Jay's successes would exceed even the biggest rap stars that came before him. Hov later acknowledged the look spitting, "I got bail money, XXL money," on "Imaginary Player."