#7. Treach (VIBE, 1992)


Issue: Fall 1992 (Preview Issue)
Art Direction: Gary Koepke
Photography: Albert Watson

When Quincy Jones and Time Inc. introduced VIBE, heads were taken aback by how artful and high brow it was, graphically. The Source did a lot of things great, but typeface and layout were not often among those things.

VIBE created, for the first time in hip-hop, images as iconic and dynamic as the music itself. And no image could have set the tone for what they would do, aesthetically, over the next few years better than this photograph of Naughty By Nature's Treach, shirtless and mean mugging, dangerous and powerful.