Dutch fashion magazine Jackie ran a little piece on Rihanna's style. It's a common thing in the magazine world, and usually ends up as a lighthearted look into celebrity fashion. This article however, decided that instead of being informative or funny, they'd be incredibly racist. The piece was called "De Niggabitch" and it reads as follows:
“She has street cred, she has a ghetto ass and she has a golden throat. Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means: what’s on can come off. If that means she’ll be on stage half naked, then so be it. But Dutch winters aren’t like Jamaican ones, so pick a clothing style in which your daughter can resist minus ten. No to the big sunglasses and the pornheels, and yes to the tiger print, pink shizzle and everything that glitters. Now let’s hope she won’t beat anybody up at daycare.”
After a slew of outraged readers reacted, the editor-in-chief issued this apology, claiming that the article was meant to be a joke and that they never intended to offend anyone.
First: thanks for all your responses. We are of course very fed up over this and especially very shocked. However I'm glad that we’re engaging in a dialogue on this page — not everybody does that. Thanks for this. Other than that I can be brief about this: this should have never happened. Period. While the author meant no harm — the title of the article was intended as a joke — it was abad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure thatthese terms will no longer end up in the magazine. Furthermore I hope that you all believe therewas absolutely no racist motive behind the choice of words. It was stupid, it was naive to think thatthis was an acceptable form of slang — you hear it all the time on tv and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish toaccept it.
From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.