“I See You”

Produced by: WillPower

Co-produced by: The Audibles & Sasha Sirota

Yelawolf: “I really wanted this on the original version. This is one of my favorite records and it’s all me. This is one of the few records where I’m fully singing the hook. This record has a lot of maturity and the selflessness of it, just talking about other people.

“In the first verse, [I rap about] what my grandmother told me and it was true. I remember specifically we were at the Gadsden Mall. I had cornrows and I was getting my hair braided a lot back then. I was rocking braids and I fully into hip-hop. I would literally look in the mirror and be like, ‘This is me. This is how I’m going to be forever.’

 

[I rap about] what my grandmother told me and it was true. I remember specifically we were at the Gadsden Mall. I had cornrows and I was getting my hair braided a lot back then. I was rocking braids and I fully into hip-hop. I would literally look in the mirror and be like, ‘This is me. This is how I’m going to be forever.’ My grandma goes, ‘You’re going to change. You’re just going through it.’ - Yelawolf

 

“I was 17 years old and I would always get shit from people, and I’d be like, ‘Man, why do people always give me shit about everything?’ So my grandma goes, ‘You’re going to change. You’re just going through it.’ I’m like, ‘Man, I’m not going to change. Change is wack. I want to be this forever.’

“Not just the way that I dressed, but the way I was thinking. She told me, ‘You will,’ and she was right. I changed. I grew up. I evolved. But if I wouldn’t have listened, there’s no telling where I would be right now.

“She wasn’t trying to disrespect me. She wasn’t trying to say, ‘You’re not legit. You’re not real.’ She was just saying, ‘You’ll change.’ I took it as, ‘Change? I ain’t got to change for nobody.’ That’s how I took it. What she was really trying to say is that, ‘You’re so far beyond your full potential, you don’t even know it yet. You think you’re hot, but you’re too cool.’

“That’s what the hook is about. Yeah, you’re hot but you’re too cool. You ain’t going to make it with that. She saw me. ‘I see you. I see the person inside of you. I know what you want to be, but you got to get a grip.’

“The second verse is about a girl who’s got dreams of being an actress but she just won’t bite the bullet and go fro broke. She won’t leave her small town or leave wherever she’s at and go out to Hollywood and give it a shot. You never know until you try. I know you don’t want to work at this grocery store. What are you doing? Fuck this grocery store. So that’s just one of my favorite records.

“It means a lot to me. Lyrically it’s special because I tapped into a subject that I haven’t really hit on before. The goal is to always do that—to never repeat yourself—but it’s really hard. It’s almost impossible to always create new ideas and new concepts.”

 

That’s what the hook is about. Yeah, you’re hot but you’re too cool. You ain’t going to make it with that. She saw me. ‘I see you. I see the person inside of you. I know what you want to be, but you got to get a grip.’ - Yelawolf

 

WillPower: “That was the first record we did when we got to Vegas at Future Music Recording Studios. We have a homie out there named Mally Marl [Ed. note—not the famous rap producer] who owns a studio out in the desert. We got out here and it was dope, we were on his property and he had exotic animals. This guy had cheetahs, he had wolves, and he had a shark tank.

“He has two studios in there, one studio was there for pre-production and the main room. We occupied both rooms for two weeks for about 24 hours a day. Someone was always working on the album. We would produce a record and then go into the next room and try to lay the record. The crew would go back to the house we were staying in and overnight we would mix the record.

“It wan amazing piece of teamwork involved with that. Everybody was there, Brother Bear was there, J. Dot was there. KP was there overseeing it. [Shady A&R] Riggs Morales came out and hung out with us, just kept it live man. Mally Mal did a great job making sure we had every thing we needed. It was crazy when I got off the airport, I got picked up in a Bentley. I've never seen one of them shits man. [Laughs.]”