When he's not battling the bullying epidemic and putting Lil Wayne in his place, 50 Cent is working on more lofty goals. The rapper has announced that he's on a mission to feed one billion hungry people. That's billion, with a 'B.' And in a genius way that aligns his admirable goal with his profitable marketing efforts, 50 has created a new campaign. Simply stated, "like" his Street King energy drink on Facebook, and Curtis will feed a hungry child.

The idea of linking "likes" on an energy drink Facebook page to meals for starving children might be slightly off-putting to some people, but no harm done, right? No matter how you look at it, 50 Cent wins, and if he can feed a billion children along the way, we're not sure how anyone could be mad. That's good business strategy.

Watch Fif announce his campaign below.