Two decades deep into his career, Juicy J shows no signs of slowing down. Though he still records prolifically, the Three 6 Mafia co-founder remains humble about his success, and incredibly modest about his creative process. More than any particular muse, the Tennessee titan credits his group’s collaborative spirit and generous helpings of substance abuse.

From his early days with Memphis rapper Kingpin Skinny Pimp to his recent work with Lex Luger and Wiz Khalifa, Juicy J’s formula has remained beautifully simple: "Back then, we just got drunk, got high, went in the studio, and made records. Like we still do."

As a result, his memory of the early days can be vague at times—Juicy’s hedonistic approach to recording doesn't leave much time for reflection—but when reminded of certain events or people, memories can snap suddenly into focus. We spoke with Juicy J about intoxication, his days as a DJ in Memphis, and the high school origins of "Slob on my Knob."

As told to David Drake.