Date: August 2011

What Happened? The album’s regal gold cover, “Otis” single art, and inside booklet containing artful pictures of Jay-Z and Kanye West meshed with wild animals was all done under the direction of Givenchy’s Riccardo Tisci.

Complex says: Jay-Z and Kanye have probably introduced hip-hop to more luxury brands than any two people ever. So when it came time to take Watch The Throne to the next level, Hov and Ye hired Tisci to show rappers what success really looks like, literally. Apparently, it looks like Jay and ‘Ye mixed with a cheetah.