On August 14, 16, 18 and 19, Beyonce performed four performances of her new album at the Roseland Ballroom in New York City. The first show literally sold out in 22 seconds. Folks got to enjoy Bey perform 4 in its entirety, in a more intimate setting, with each show housing a limited number of fans.
Check out this behind-the-scenes footage of what it took to pull the show together, with some of the people who played a big part in making it happen.