It looks like Chrysler made a good move by choosing Eminem as its most recent brand representative. The "Imported From Detroit" campaign has helped the automobile company post its first profitable quarter since filing for bankruptcy almost two years ago.

Since the commercial's Super Bowl debut, it's reached over 10 million views on YouTube, and Chrysler has pulled down a reported $116 million profit in the first quarter, a 35% increase in net revenue.


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