Lil B: "It's crazy. 'Cold War' is real 'cause it was right after that punch video surfaced and there was a lot of feelings on the inside. That sample really struck me and I really wanted to work with that. 'This is a cold war, do you know what you fighting for?' Every time I hear it, it brings chills down my spine. I wanna cry because so many people are at war. 'Cause I went through that shit with that punch video and I coulda been at war for no reason. It's deep."