Why it matters: Lil B has come a long way since we interviewed him back in early June. Around that time, he was just starting to get a lot of people's attention, and since then, other outlets have taken notice with The New York Times giving him a glowing review, and The Fader recently gave him a cover. You might want to dismiss the guy who calls himself a "pretty bitch" as pure novelty, but his press coverage is proving otherwise.