Complex says: Ah, a simple classic. When Gucci initially seemed destined for one-hit wonder status, he rocked this "So Icey" pendant to celebrate the success of his first single, which would also lend its name to his company So Icey Entertainment. It may seem boring, but after things turned sour between Jeezy and Gucci, this chain was at the center of things. Jeezy issued a $10,000 bounty for the chain at the end of the diss song "Stay Strapped." Unfortunately, someone did come for the chain, and Gucci killed him in self-defense. D'oh!