Despite their reluctance to adhere to a conventional model for releasing music, The Cool Kids seem to be doing fine for themselves. Instead of "chasing hits," these guys prefer to do shows and hit the Internets with something new every so often, which they recently did with their free Christmas EP. This new video for "Tires" takes us behind-the-scenes of one of their studio sessions for that project, mixing in the music with dialogue outtakes. It's pretty simple and low-budget, but it's cool, which is what Chuck and Mikey are aiming for anyway. Watch it above.

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