A Florida woman has hit Kraft Heinz Foods Company with a $5 million lawsuit, saying advertising on the company’s Velveeta microwaveable mac and cheese is deceitful.
According to CNN, Amanda Ramirez’s class action lawsuit says the microwaveable food is “false and misleading” because it says it will be “ready in 3.5 minutes.” She alleges that it takes longer to make the food because, in addition to microwaving the item, you also have to take off the lid, add water, add the sauce, and stir.
She is seeking millions and wants additional punitive damages from the food company. She also requests that Kraft “be ordered to cease its deceptive advertising” and “be made to engage in a corrective advertising campaign.” She additionally claims that Kraft is reaping the benefits of false advertising, saying that the food item is being sold at a “substantial price premium” since Kraft knows its customers trust the brand.
Kraft issued a statement to CNN in response to the lawsuit, telling the outlet, “We are aware of this frivolous lawsuit and will strongly defend against the allegations in the complaint.”
The lawsuit says that Ramirez “is like many consumers who seek to stretch their money as far as possible when buying groceries.” But because the Velveeta microwaveable mac and cheese has ‘misleading’ directions, she “paid more for the product than she would have paid and would not have purchased it or paid less had she known the truth.”
