Together, the donut chain shop and the cookie brand have launched two brand-new treats, making it the first time Krispy Kreme has ever done a brand collaboration, Hypebeast reports.
Customers can choose from the Oreo Cookie Glazed Donut or the Oreo Cookie Over-the-Top Donut from now until April 18. The first has a “Cookies and Kreme” filling with an Oreo cookie glaze, topped with a drizzle of icing and Oreo cookie bits. The second boasts the same ingredients, complete with an Oreo cookie wafer on top.
Krispy Kreme is also offering a third treat, called an Oreo Mocha Chiller, which is described as “a frozen espresso-based beverage blended with Oreo cookie pieces and topped with whipped cream and Oreo cookie crumbs.”
“We’ve taken everything fans love about Oreo Cookies and ‘glazeifed’ it,” Dave Skena, Krispy Kreme’s Chief Marketing Officer said about the collaboration. The donuts and beverage are available at participating Krispy Kreme locations.
News of the partnership follows Krispy Kreme’s COVID-19 vaccination campaign, which allows anyone to receive a free Original Glazed donut if they show their vaccination card until the end of 2021. Individuals can also return to Krispy Kreme whenever they want to get a free treat, as long as they show the card every time.
Krispy Kreme saw some push back after announcing the initiative, with CEO Mike Tattersfield coming to its defense: “We’re a sweet treat company, [and] if folks don’t want to visit a donut shop, they don’t have to,” he said last month.