2021 has been the year for new fashion trends, and what better way to support local than curating your looks from Soi Official, an online clothing boutique created to empower women by Kidisha Joseph. “My journey is reflected in my company, Soi Official,” she says. “Soi, in French, means self. Your official self. Soi Official is about accepting yourself and your circumstances. Choosing to do differently through your own self-validation, your own assertiveness, and confidence.” Kidisha also got the opportunity to launch her very own website that’s authentic to her brand. Soi Official is created for “the generation of women that take care of themselves inside and out, while utilizing elements of quality clothing as an expression to distinguish themselves.”