At the end of 2020, @jamiejukesuk uploaded the popular “It’s the Hard Knock Life” song from the classic musical Annie. But he presented it with a twist. Instead of complaining about life in general, he used the song to list all of the issues that people run into when dating in their 30s. He pretended as if each problem was literally knocking him to the ground. The trend took off in May 2021. Now users have created countless renditions around dozens of themes.