It looks like someone thought they could make solid coin off adult toys.

A shipment of adult toys valued at £1 million ($1,281,790) has been stolen in Northamptonshire, England. The products—which are thought to number in the tens of thousands—were taken overnight from a nearby business, Rocks Off Ltd, the Evening Standard reports. Rocks-Off’s website describes itself as “the UK's leading sex toy manufacturer and designer” and offers “100 per cent discreet delivery.” Items are priced anywhere from £2.99 ($3.83) to £99.99 ($128.17).

Rocks-Off director Gary Elliott told the outlet, “We have been shipping and manufacturing products for over 18 years and never have we ever experienced a theft of this kind in our trading history,” adding that, “We ship to customers all over the world and our brand is well known.”

He went on to explain that because some of the items were bound for customers in the U.S., if someone were to sell them, then the products can be identified.

“Clearly we still have our obligations to meet our customers’ orders and requirements, so we have had to go back into production and advise our customers of the situation,” Elliott said. “All of our customers have been extremely supportive in what has been a very difficult situation.”

The incident took place on Wednesday, Sept. 18, between 1 a.m. and 6:30 a.m. GMT.

Information can be reported to Northamptonshire Police by calling 101 and using incident number 19000497826, or anonymously via Crimestoppers on 0800 555 111.