Though Cook didn't mention Facebook by name while speaking to Duke University students over the weekend, the implication was quite clear. "We reject the excuse that getting the most out of technology means trading away your right to privacy," he said, as reported by CNN Sunday. "So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you."
Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal. As for how he would handle such a privacy concern, Cook has said that such a scenario isn’t possible for his company. "What would I do? I wouldn't be in this situation," Cook said during a town hall discussion back in March. "The truth is we could make a ton of money if we monetized our customer, if our customer was our product. We've elected not to do that." Privacy, Cook added, "is a human right."
In the wake of the Cambridge Analytica tomfoolery, Ime Archibong, Facebook's VP of Product Partnerships, announced that "around" 200 apps had been suspended following an investigation of apps that had access to certain user info prior to 2014. "There is a lot more work to be done to find all the apps that may have misused people's Facebook data—and it will take time," Archibong said. "We are investing heavily to make sure this investigation is as thorough and timely as possible."