Brooklyn's hip barbecue scene is currently getting bombed on Twitter after a plate from a popular Williamsburg restaurant went viral for the worst of reasons.
Vice Munchies published a story on Brooklyn's up-and-coming barbecue food scene. They tweeted a photo along with the story, however they failed to make the food look remotely tempting. The viral struggle plate contained dry brisket and other unappetizing accoutrements from the popular hipster eatery Fette Sau. Certain people who noticed the overcooked meat and flavorless side dishes, clearly made by someone with a handlebar mustache, wondered how this could be possibly coined "the barbecue taking over the world."
Needless to say this depiction of "good" barbecue sparked tons of memes and jokes about #BrooklynBBQ that sent Twitter into a frenzy.
Others instead offered to show Munchies their take on what real barbecue looks like, compliments of Texas, Tennessee and other states known for their mastery of smoked meats.
To be fair, the Brooklyn barbecue shade seems to be the result of a bad photo more than anything else. If you check the receipts, the borough holds its own on many "best of" barbecue lists. Food & Wine Magazine included New York City among its list of best cities for barbecue. Fette Sau in particular was praised within that list for their house made dry-rubbed pork belly. Hometown Bar-B-Que in the Red Hook section of Brooklyn landed on Thrillist's 33 best bbq joints in the country, and was also named Complex's sister site First We Feast as a favorite among pit masters.
Still, the jokes don't become any less fun with this in mind. Here's one more for the road: