Good news, MoviePass subscribers: You can now utilize the ticketing service at a lot more theaters.
On Tuesday, the subscription service announced it had inked an exhibitor deal with Landmark Theatres, co-owned by billionaire entrepreneur Mark Cuban. The agreement will allow MoviePass customers to use the service at Landmark locations across the country, as well as take advantage of perks and features like e-ticketing, advanced screening reservations, and in-app seat selection.
“There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theaters,” Cuban said in a press release.
Landmark, the country’s leading theater chain focused on independent film, currently operates 255 screens across 53 theaters in 27 U.S. markets. Florida, Illinois, California, Maryland, Michigan, New York, and Texas are just some of the states where Landmark can be found.
“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” MoviePass executive Bernadette McCabe said. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”
The announcement comes days after MoviePass reduced its monthly subscription price to $6.95 for a limited time only—it normally costs $9.95 per month.
The app allows subscribers to see one film per day at any theater where MoviePass is accepted. According to the company’s website, more than 91 percent of all U.S. theaters participate in the service. MoviePass announced last month it had surpassed two million subscriptions and is expected to keep growing.
“We’re giving people a reason to go back to the movie theaters and they’re going in droves,” MoviePass CEO Mitch Lowe said in February. “With awards season here, we hope we can make Hollywood and exhibitors very happy by filling seats with eager audiences.”