Number of Teens Eating Tide Pods Continues to Climb

Kids keep putting Tide pods in their mouths and swallowing.

Tide laundry detergent
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TORONTO, ONTARIO, CANADA - 2015/04/03: Tide laundry detergent in store shelf.Tide is the brand-name of a laundry detergent manufactured by Procter & Gamble, first introduced in 1946. (Photo by Roberto Machado Noa/LightRocket via Getty Images)

Tide laundry detergent

Earlier this week the American Association of Poison Control Centers put out a "HIGH ALERT" press release expressing their concern over the alarming number of teens who keep putting Tide pods into their mouths instead of their washing machines. The release pointed out that the number of intrigued/stupid children doing this has increased, which I would argue is what happens when word spreads amongst the youth. They're a curious (though short-sighted) lot.

"Last week, AAPCC reported that during the first two weeks of 2018, the country’s poison control centers handled thirty-nine intentional exposures cases among thirteen to nineteen year olds," the report said. "That number has increased to eighty-six such intentional cases among the same age demographic during the first three weeks of 2018."

That's a big bump.

Additionally, AAPCC’s CEO and Executive Director Stephen Kaminski outlined why ingesting said pods is a really bad fucking idea. "We cannot stress enough how dangerous this is to the health of individuals," Kaminski said. "It can lead to seizure, pulmonary edema, respiratory arrest, coma, and even death."

In fact, the problem has gotten so bad that Amazon is scrubbing Tide pod-eating comments, YouTube is removing Tide-pod eating videos, and Tide themselves hired Rob Gronkowski so he can tell you that even he thinks it's a bad idea to eat one of these:

What should Tide PODs be used for? DOING LAUNDRY. Nothing else.

Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain. pic.twitter.com/0JnFdhnsWZ

— Tide (@tide) January 12, 2018

Kids, don't make the Darwin Awards.

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