Twitter Tests Doubling Their Character Limit to 280

Twitter says they'll be testing an increase of their character limit, which they'll double from 140 to 280.

Twitter logo man
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In this photo illustration, the logo for the Twitter social media network is projected onto a man

Twitter logo man

On Tuesday afternoon Twitter announced on Twitter that it would be rolling out an idea which would allow their users to double their character limit from 140 to 280.

Can’t fit your Tweet into 140 characters? 🤔

We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. 👇https://t.co/C6hjsB9nbL

— Twitter (@Twitter) September 26, 2017

The company's CEO, Jack Dorsey, tweeted out that the 140-character limit was just an arbitrary choice that no longer applied in the modern world anyway:

This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu

— jack (@jack) September 26, 2017

And the service's co-founder, Biz Stone, sent out a message with a similar theme:

Originally, our constraint was 160 (limit of a text) minus username. But we noticed @biz got 1 more than @jack. For fairness, we chose 140. Now texts are unlimited. Also, we realize that 140 isn't fair—there are differences between languages. We're testing the limits. Hello 280!

— Biz Stone (@biz) September 26, 2017

Twitter also justified their move by sending out a blog post which argued that people who tweet in English are at a disadvantage due to less expressive characters than a language like, say, Japanese. They also said that people tweet more when they can actually say what they want to say, instead of having to save space by writing like a teenager (u r 2 cute, c u 2moro, shit like that) or abruptly ending messages by punctuating with something like "Sad!"

"Our research shows us that the character limit is a major cause of frustration for people tweeting in English," they said. "When people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting—which is awesome!"

While you may be wondering "What the hell do they mean by research?" The company did add that roughly nine percent of tweets end at exactly 140 characters, meaning most people probably edit over and over. If you have an account, you know how obnoxious this can be. Twitter had reportedly been exploring this expansion idea for years (remember that whole 10,000 character thing?), so we guess it was only a matter of time.

As for whether or not this is permanent, we don't know yet. But this final paragraph from their blog post makes it sound like their minds are pretty made up on the subject:

We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this today, and we will keep you posted about what we see and what comes next.

"An emotional attachment to 140 characters—we felt it, too." Good God, some people take social media too seriously.

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