Walmart Apologizes for 'Own the School Year Like a Hero' Signage Over Gun Display

People were upset after signage for Walmart's back-to-school campaign, "Own The School Year Like A Hero," somehow ended up hanging over their gun display.

Walmart store on January 17, 2017 in Skokie, Illinois
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Customers shop at a Walmart store on January 17, 2017 in Skokie, Illinois. Wal-Mart Stores Inc., the nation's largest employer, announced today that it plans to create approximately 10,000 retail jobs this year through the opening of 59 new, expanded and relocated Walmart and Sams Club facilities and e-commerce services.

Walmart store on January 17, 2017 in Skokie, Illinois

Walmart is in hot water after signage for their back-to-school campaign, "Own The School Year Like A Hero," appeared to be hanging above a gun display in one of their stores.  

Explain this @Walmart pic.twitter.com/Ir9pwg0MeF

— Anthony (@OMGItsBirdman) August 9, 2017

The sign for the "Own the School Year Like a Hero" campaign, which features DC Comics crime-fighting superheroes, such as Batman, Superman, and Wonder Woman, has been removed, but the backlash has just begun. 

Walmart has done their best to respond to each and every person bothered by this discovery, expressing their regret over the matter and promising to look into the situation. 

We know, and this is really regrettable. This isn’t something we’d ever allow and we’re looking into it. -Toni

— Walmart (@Walmart) August 10, 2017

We hear you and totally agree this is terrible. We're looking into how this could have happened. 😞 -Vik

— Walmart (@Walmart) August 10, 2017

This is terrible and we’re looking into how this regrettable situation could have happened. -Toni

— Walmart (@Walmart) August 10, 2017

Yes, this is terrible, Jordan. This sign had no business there and was taken down as soon as we were alerted. We are very sorry. -Dean

— Walmart (@Walmart) August 9, 2017

This isn't the first time the popular superstore has been forced to answer for some questionable behavior. Just last month, Walmart was embroiled in another controversy when a third party seller listed an item on the retailer's website with an incredibly racist description

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